Artificial intelligence, Technology Strategy
Delivering business results through the power of artificial intelligence and innovative technology.
Delivering business results through the power of artificial intelligence and innovative technology.
In this blog post I co-authored, we describe the architectural and operational details of how Amazon Ads implemented its generative AI-powered image creation solution on AWS. Before diving deeper into the solution, we start by highlighting the creative experience of an advertiser enabled by generative AI. Next, we present the solution architecture and process flows for machine learning (ML) model building, deployment, and inferencing. We end with lessons learned.
Check out a demo of the generative AI Product I launched in October 2023, to support brands with creating image ads. This solution is helpful for advertisers of all sizes—enabling those that do not have in-house capabilities or agency support to more easily create brand-themed imagery, while also supporting bigger brands, who are constantly looking for ways to be more efficient around creative development. The image generation capability is easy to use and requires no technical expertise.
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